Our People


Denise Shull, a performance consultant and thought leader in risk psychology founded The ReThink Group in 2003 in order to solve the vexing problem of human misperception of risk. Today, Shull has taught thousands of Wall Street professionals how to avoid their typical behavioral responses to fear and greed. She specializes in separating intuition — felt knowledge — from impulse.

Her trading career began with equities in 1994 “upstairs” at the Chicago Board Options Exchange. Later she traded futures as a member of the Chicago Mercantile Exchange and it was then that she began transforming neuroeconomics — the new science of the brain on risk — into investing profits. The head of regional trading for a top global bank says:

“…the work I have done with her has enabled me to make more progress in my trading than my 15 years of experience did on their own.”

Likewise, her book, Market Mind Games, a Radical Psychology of Investing, Trading and Risk (McGraw-Hill, 2012) has been described as the “best of its genre”, a “veritable Rosetta Stone of trading psychology” and “ahead of its time”. Her latest insights can be found at Hedge Fund Intelligence’s Absolute Return, Psychology Today and as the lead author of the trading psychology chapter in Investor Behavior: The Psychology of Financial Planning and Investing (Wiley, 2014).

An engaging speaker, Shull has received rave reviews for her talks on “How Risk Psychology is Fractal” and “Emotions as Key Data” at the Galtere Institute’s Behavioral Finance symposium, MIT’s Sloan Fellows program, Battle of the Quants, Rotman School of Business at The University of Toronto, GAIM, Institutional Investor and Absolute Return conferences.

Bloomberg Markets, WSJ Money Beat and the New York Times’ Dealbook column have recently covered Shull’s unique work. She has also been profiled in the Financial Times, The Wall Street Journal, Toronto’s Globe and Mail and Risk Professional magazine. CNBC’s Squawk Box has featured Shull in both the US and Asia. She has also appeared on Bloomberg TV, Fox Business and PBS.

Shull graduated from Harvard Kennedy’s executive program in “Investment Decisions and Behavioral Finance” in 2009. She holds a Master of Arts in neuroscience (1995) from The University of Chicago. Her thesis research, “The Neurobiology of Freud’s Repetition Compulsion” was published in 2003 in the Annals of Modern Psychoanalysis and was cited in 2013 as one of the earliest groundbreaking papers in the emerging field of neuro-psychoanalysis.

Shull resides in NYC and belongs to the Association for Psychological Science, the Hedge Fund Association, The New York Hedge Fund Roundtable and 100 Women in Hedge Funds.