Our People

Denise Shull began wondering why people do what they do before she went to grade school. Her unusual interest in the subject created a second career bridging the gap between Wall St. and academic neuropsychology and resulted in her 2012 book Market Mind Games: A Radical New Psychology of  Investing, Trading and Risk.

Writing and speaking on the topic of how we really think – as opposed to how we think we think – resulted in the founding of The ReThink Group – informally in 2003 and formally in 2007. In the interim she has advised, consulted with and coached hundreds of market minded executives and traders.

Her ideas of fractal psychologies, emotion analytics and the proper leverage of what academics call mind-body cognition has been adopted by clients in the US, Europe, Asia and Australia. She writes for Business Insider, Psychology Today, Hedge Fund Intelligence and The Compliance Exchange. The Financial Times, Bloomberg Magazine and Risk Professional magazine have featured her work. She has been quoted in The New York Times, The Wall Street Journal, Forbes.com, Smart Money and The Washington Post and appeared on Bloomberg, CNBC, Cavuto , PBS and  The Discovery Channel.

She graduated from the University of Chicago’s unique Master of Arts Program in the Social Sciences where she wrote her thesis on how our brains develop in childhood so that we tend to perceive and react according to fractal patterns in adulthood. Shull is also a graduate of Harvard’s executive education program in “Investment Decisions and Behavioral Finance”.

Shull resides in New York City and belongs to the Association for Psychological Science, The Society for Social and Affective Neuroscience and The International Neuropsychoanalysis Society.