Our History

In 2003 Denise was talking to another trader about what didn’t work in trading psychology. She had just rewritten her Master’s thesis for publication in an academic journal and discovered that it was now a proven fact that ALL decisions require emotion.

Wall St. had it wrong – it wasn’t to “take the emotion” out – because if you could, you wouldn’t make a single decision. The strategy instead should be to understand how the brain is using emotion to communicate meaning.

This unplanned conversation led to Denise’s first  article in Stocks, Futures and Options magazine which in turn led to coaching and teaching inquiries.

9 years and hundreds of traders, portfolio managers, hedge fund and family offices later, the message is catching on. We teach risk takers how to rethink their own thinking – and do a better job of it.

In 2012, Denise’s book MARKET MIND GAMES was published by McGraw-Hill who also saw fit to nominate it for the FT-Goldman Sachs best business book of the year award. One reviewer called it “the missing link between theory and practice”.

Bill Long also joined the team in 2012. He brings an uncommon angle on market, risk and portfolio intelligence to our consulting services.

Please feel free to contact us about how what we have learned may become a bottom-line benefit to your organization.